Brand message

"Cosmetics are helpful."
That is the most important message that we put into WHOMEE.
Wearing makeup is actually super easy;
it's just tricky to find the right balance that suits each individual.
There is no standard "how-to" or a hierarchical relationship between products,
such as "foundation is more important than the primer."
If we can free you from those biases-designed thoroughly to be used without any complicated technique,
focusing on getting the desired look.
Anyone can be "Kawaii" with a few easy tips.
It doesn't matter if you are mimicking someone else or chasing after a trend.
What's most important is the positive feeling that comes out of it.
You are the protagonist of your life story.



2022AW Concept


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